GoPurpleFriday.com has continued to evolve in order to assist fans and customers with finding their favorite deals and learning about new ones. In 2017, The GPF Team introduced locator maps for each of the program’s partners and a mobile friendly site as well. In addition, the team layered in digital advertising via the social media channels for TCU Athletics. As expected the program saw higher rates of performance during the weeks that had paid advertising. In 2018, The team will expand its paid social media schedule to include all weeks of the football schedule.
• A mobile-friendly website with access to
favorite partners and discounts.
• All partners receive a link to a locator map
and the offer.
• Social media feeds and paid advertising
increased website traffic in 2017.
• For all games, a paid advertising schedule is
scheduled on social media and will target
the Tarrant County fan.
• Each paid ad runs for two days with an
estimated reach of 33,000 impressions.
Gopurplefriday.com has continued to evolve in order to assist fans and customers with finding their favorite deals and learning about new ones.
In 2020, we have updated our partner assets to include a featured spotlight on our SuperFrog social media pages, including Facebook, Twitter, and Instagram. Our social accounts boast 18k, 3.2k, and 1.5k followers, respectively, that reach across Tarrant County. Exposure of our partners on these accounts will allow them to align themselves with the TCU brand that so many people know and love. Take a look at how our engagement on these platforms has increased as a result of new GPF-related content being posted.