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GoPurpleFriday.com has continued to evolve in order to assist fans and customers with finding their favorite deals and learning about new ones. In 2017, The GPF Team introduced locator maps for each of the program’s partners and a mobile friendly site as well. In addition, the team layered in digital advertising via the social media channels for TCU Athletics. As expected the program saw higher rates of performance during the weeks that had paid advertising. In 2018, The team will expand its paid social media schedule to include all weeks of the football schedule.

GOPURPLEFRIDAY.COM

•  A mobile-friendly website with access to 

    favorite partners and discounts.
 

•  All partners receive a link to a locator map

    and the offer.


•  Social media feeds and paid advertising

    increased website traffic in 2017.

PAID ADVERTISING

•  For all games, a paid advertising schedule is

    scheduled on social media and will target

    the Tarrant County fan.


•  Each paid ad runs for two days with an

    estimated reach of 33,000 impressions.

GoPurpleFriday.com has continued to evolve in order to assist fans and customers with finding their favorite deals and learning about new ones. In 2017, The GPF Team introduced locator maps for each of the program’s partners and a mobile friendly site as well. In addition, the team layered in digital advertising via the social media channels for TCU Athletics. As expected the program saw higher rates of performance during the weeks that had paid advertising. In 2018, The team will expand its paid social media schedule to include all weeks of the football schedule.